23 Jul 2007
mindset.ag
Spirt Avert is pleased to announce the founding of mindset.ag. The purpose of the new company is the development of an alternative form of private mobility. The car’s structure will strictly follow its design. The appearance will be closer to the look of a conventional car than the one of a LEM (light electrical mobile). The unique selling proposition will be based on its drive unit (hybrid and state of the art battery technology).
Spirt Avert is honoured to announce
Murat Günak
as CEO of Mindset AG.
Mr. Günak is an internationally well-known personality in the world of car manufacturers. His career included positions in the following companies:
| 1986 – 1993 | Advanced Design | Daimler Benz AG | ||
| 1994 – 1998 | Head of Design | Peugeot PKW | ||
| 1998 – 2002 | Head of Design | Mercedes PKW, Maybach und SLR | ||
| 2003 – 2007 | Head of Design | Volkswagen Group |
In January 2008 Spirt Avert AG will report in detail about the design of the car, industrial partners and the drivetrain.
For further information please contact:
Mr. Lorenzo Schmid, Chairman of the Board
Phone +41 41 368 98 38
lorenzo.schmid@mindsetholding.ch
About MINDSET HOLDING AG:
MINDSET HOLDING AG is the listed entity of mindset agmindset is a new type of automobile that sets itself apart – both technically and aesthetically – from conventional automotive concepts. Mindset is the first European electric vehicle that was designed fundamentally for everyday use. It stands out for its high level of energy efficiency. The development and marketing of the zero-local-emission-vehicle mindset constitutes the core activity of the company.
The market for a reliable, zero-emission-vehicle based on proven technology has been long documented and is being supported at government level. The pent-up demand from the public for a “politically-correct car” is enormous.
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